CallTypeCode CallTypeDesc A Concept Target B Foodservice Specialist C Fidelis Commodities E Sales Meeting F Market Focus G NOI H Sales Specialist I Initiative Call J Food Fair L Lead M Miscellaneous N Richs-Topping and Icing O Richs-Pizza P Richs-BBQ Q Richs-Bread and Roll R Richs-Other S Specialist C-Store T Top 25 Account U Richs-Commodity X McCain Contest Z McCain Conversion